SEQ. 01 · SC. 1 TO 4

Websites and apps, AI systems, and the operations that drive them. SmartLemon helps you build the right thing.

Right means it earns its place: hours given back, calls booked, margin you can point at. Every job names the number it is meant to move before it starts, and you get the thing built and the evidence it did its job. Here is how the story usually goes.

SC.1Pencil storyboard sketch of a cartoon lemon at a drafting desk, finger raised, with a glowing lightbulb over his head.
ACTION: The idea arrives. You can already see it finished.We have an idea!
SC.2Pencil storyboard sketch of the lemon at a cliff edge, blueprint under his arm, looking across a wide canyon to a flag on the far side.
ACTION: Then the gap. Not every idea deserves the crossing. This one has to earn it.Who is going to build this?
SC.3Pencil storyboard sketch of the lemon mid-stride on a half-built plank bridge, swinging a hammer, with the far cliff getting closer.
ACTION: You do not cross alone. The work gets heard out, built, and handed over.One plank at a time.
SC.4 · FINALFinished painted cartoon frame of the lemon standing proudly beside the flag on the far cliff, the completed bridge behind him at sunrise.
ACTION: Inked, painted, shipped, and moving the number. It belongs to your team now.Now it can scale.
costs nothing, obligates no oneSee all the work

SEQ. 02 · WHAT GETS BUILT

The same person scopes the work, builds it, and hands it over. No account manager, no junior, nobody to brief twice.

SEQ. 03 · THE PRICE SHEET

Every price, in plain figures.

Nobody likes to ask what a thing costs and be told “it depends.” So here is the first step of each job at a fixed price, and the range most jobs land in after that. You will know the number before you owe it.

NO.
STEP
ACTION
LENGTH
PRICE
01
STEPFirst step
ACTIONDiscovery and decision memo
LENGTH2 weeks
PRICE$4k
02
STEPThe job
ACTIONThe build
LENGTH3 to 4 more weeks
PRICE$8k to $25k
03
STEPMonthly
ACTIONLemonAid care
LENGTHa month
PRICEfrom $750
04
STEPFirst step
ACTIONOne-page site
LENGTH2 weeks
PRICE$6k
05
STEPThe job
ACTIONFull site
LENGTH4 to 6 weeks
PRICE$9k to $15k
06
STEPThe job
ACTIONApp, first version
LENGTH6 to 10 weeks
PRICE$15k to $40k
07
STEPFirst step
ACTIONAudit with live dashboard
LENGTH2 weeks
PRICE$4.5k
08
STEPMonthly
ACTIONLemonAid operator
LENGTHa month
PRICEfrom $4k
Embedded, for a team
09
STEPFirst step
ACTIONA working session
LENGTH90 minutes
PRICE$1k
10
STEPThe job
ACTIONDelivery lead who also builds
LENGTHa month, one quarter minimum
PRICE$16k to $22k
11
STEPMonthly
ACTIONLemonAid advisory
LENGTHa month
PRICE$2.5k
next opening for a team: January 2027

Those are the small jobs. Larger teams are scoped on a call and usually run a quarter or more.

THE TERMS, IN PLAIN ENGLISH
  • Half to begin, half at handover, so nobody is ever far out of pocket.
  • The first two weeks are paid, and the memo is yours to keep even if the work stops there.
  • No discounts, but the scope can move. Tell me the budget and I will fit the work to it.
  • You own every line of it: the code, the accounts, and the files.
SEQ. 04 · NOW SHOWING

Finished works.

SEQ. 05 · WHO YOU WORK WITH

Small on purpose.

I am Benjamin Loschen. I have run a DTC brand, managed delivery for large programs, and built and shipped my own software. When you hire SmartLemon you get me, from the first call to the handover.

More about me

There is a drawer in every business where the good ideas are kept.

You know the one. The plan you sketched last spring. The system you meant to build. Nobody lacked the vision. They lacked the hours, and a second pair of hands. Fifteen minutes is enough to find out whether I can be that pair. If I am not the right fit, I will say so and point you somewhere better.

SC.0 · THE DRAWERPencil sketch of the cartoon lemon hauling open the bottom drawer of a wooden desk, while four little lightbulb characters climb out over the edge from a pile of folded plans and a rolled blueprint.
ACTION: The bottom drawer comes open. Everything in it wakes up.Which one first?