About SmartLemon

I started as a brand co-founder, building companies from the ground up and scaling them to millions. I learned what works and what doesn't the hard way.

Today I work as an executive team member with select Shopify brands. I don't just give advice. I roll up my sleeves and help execute.

SmartLemon

How we help

My hands-on experience as a founder gives me insights traditional consultants can't offer. Here's where I plug in.

Marketing

We help you build and execute marketing strategies that drive real growth. This includes:

  • •Paid media strategy and optimization
  • •Brand positioning and messaging
  • •Customer acquisition and retention
  • •Marketing analytics and attribution

Strategy

Long-term strategic thinking that sets you up for sustainable growth:

  • •Growth roadmap and milestones
  • •Market positioning and competitive analysis
  • •Product and pricing strategy
  • •Strategic decision-making support

Operations

Building systems and processes that scale with your business:

  • •Process optimization and automation
  • •Team structure and hiring strategy
  • •Inventory and fulfillment optimization
  • •Financial systems and reporting

Advisor vs operator

Traditional Consulting

  • ✗Distant advisor who gives advice and leaves
  • ✗Limited understanding of your day-to-day
  • ✗Generic recommendations

How I work

  • ✓Executive team member with select brands, not a distant advisor
  • ✓Roll up my sleeves and help execute, not just give advice
  • ✓Full weight of experience scaling brands from the ground up

My Story

I started as a brand co-founder, building companies from the ground up and scaling them to millions. Along the way, I learned what works and what doesn't, the hard way, through real experience.

After successfully growing my own brands, I began consulting with other Shopify merchants who were facing the same challenges I had overcome. I realized that my hands-on experience as a founder gave me insights that traditional consultants couldn't offer.

Today, I work as an executive team member with select brands, bringing the full weight of my experience to help them scale. I don't just give advice. I roll up my sleeves and help execute.