PRODUCTIONSmartLemon
NOW SHOWINGWebsites and apps
Websites and apps · The problem

Your site looks like everyone else’s, and the tool your business actually needs does not exist yet.

Templates get you online. They do not get you remembered, and they rarely tell you which page earned the phone call. Most small business sites are slow, vague about what they sell, and invisible to the AI tools people now ask for recommendations.

Software has the same problem. Off-the-shelf tools get you most of the way, then you are back to a spreadsheet and three browser tabs for the part that is particular to your business.

Each site and app is designed and coded by hand, around one clear job it can be measured against. You see it working in a browser while it is still rough, on your own phone, rather than as a picture of a thing that does not exist yet.

SC.1Pencil storyboard sketch of the lemon scratching his head in front of a row of identical blank shop fronts while a snail crawls past.
ACTION: Same template as the shop next door. Slow, too.Which one is mine?
SC.2Pencil storyboard sketch of the lemon at a drafting table drawing a shop front, the door circled in red pencil.
ACTION: Design starts from what the page has to do.First, the front door.
SC.3Pencil storyboard cutaway of a small shop: Webster the spider hammers the striped awning onto the front while, in the back room, the lemon tightens a bolt on a hand-built machine of gears and levers joined to the shop counter by a tube.
ACTION: Coded by hand, front of house and back room. No page builder, no bloat.Measure twice, ship once.
SC.4 · FINALPainted cartoon cel of the lemon welcoming visitors into a bright yellow-awning shop between two dull grey ones, holding a tally counter.
ACTION: Fast, findable, and measured from day one.Open, and counting every visitor.
$6k, or $9k to $15k

What you get

  • A custom design, in the browser, with your real words and data
  • Hand-written code you own, with no page builder to fight later
  • Analytics wired to the one action that matters
  • Structured data and clean markup for search and AI crawlers
  • A page speed score you can check yourself
  • For apps: logins, data and hosting set up in accounts you own
  • For apps: a first version small enough to ship in weeks, with room to grow
  • A recorded walkthrough so you can run it without me
The exposure sheet

The smallest job: a one-page site, in two weeks.

NO.
WEEK
ACTION
WHAT YOU SEE
YOUR PART
01
WEEKDays 1 to 2
Architecture and outline
WHAT YOU SEEA one-hour call, then the shape of the page written down: who it is for, the one action it has to get done, and every section in order.
YOUR PARTOne hour on a call. Send me any words and photos you already have.
02
WEEKDays 3 to 5
The first rough, in the browserYou review
WHAT YOU SEEA real link, on your phone, with real copy and a rough design. It will look unfinished, because it is. No mockups to imagine your way through.
YOUR PARTOne round of notes. Be blunt.
03
WEEKDays 6 to 9
The look, and the buildYou sign off
WHAT YOU SEEThe finished design, analytics, structured data, and speed work. A second link to review.
YOUR PARTA final round of notes and your sign-off.
04
WEEKDay 10
Launch and handoverGoes live
WHAT YOU SEEThe page goes live on your domain. You get the code, a walkthrough video, and a check-in thirty days later.
YOUR PARTAccess to your domain settings for ten minutes.
↑ you see real work at every step, not only at the end

The price

A complete one-page site is $6k and takes two weeks. Larger sites run $9k to $15k, and a first version of an app runs $15k to $40k. Both follow the same stages over more weeks and are quoted after the brief, before any design work starts. Half to begin, half when it is live. You own every line of it, and the studio offers to keep an eye on it after handover.

NO.
STEP
ACTION
WHAT IT COVERS
PRICE
01
STEPFirst step
One-page site
WHAT IT COVERSA complete site on a single page, live on your own domain.
PRICE$6k2 weeks
02
STEPThe job
Full site
WHAT IT COVERSDesign, build, analytics, and content in one quote.
PRICE$9k to $15k4 to 6 weeks
03
STEPThe job
App, first version
WHAT IT COVERSQuoted after the brief, before any design work starts. Logins, integrations, and how many kinds of user set where it lands.
PRICE$15k to $40k6 to 10 weeks

Related work

REEL 01
Code of Silence
in “Open for the Season”
A hunting apparel brand, from launch to millions
REEL 06
Mental Hygiene
in “Brush Daily”
Their eight-domain system, made into a self-service website

Want to see if this fits?

Fifteen minutes. I will ask what is stuck, tell you honestly whether I can help, and say what I would do first.