SmartLemon presents

Mental Hygiene

in “Brush Daily”

Painted cartoon lemon waving and holding a toothbrush as tall as he is, a small potted fern at his feet and sparkles around his head, in front of a warm sunburst.

Their eight-domain system, made into a self-service websiteClient · 2026 · Website design and build by Benjamin Loschen

Painted cartoon frame of a wistful lemon sitting alone among empty folding chairs, looking up at a stage where an easel holds eight blank coloured cards and the lightbulb character waves from inside a travelling trunk, toothbrush in hand. — **SC.1**Int. hall, after the talk

Act one · The problem

A system taught from town to town, and nowhere to come back to.

The founder has worked with high school and college students for more than twenty years, and now teaches the system in talks to workplaces, universities, and youth groups. It is eight domains of everyday habits, grounded in a published review from the UC Irvine College of Medicine, and hung on one plain idea: you look after your mind the way you brush your teeth. A talk reaches the people in the room, once. They wanted somewhere the room could go afterwards. Scan a code on the last slide, land somewhere calm, and come back as often as you like.

Painted cartoon frame of the lemon on a low stool, tongue out in concentration, sorting papers from a basket into a wooden shelf of exactly eight cubbyholes holding a sneaker, a fern, an apple, a ball, two teacups, a pillow, a candle, and a watering can. — **SC.2**The sorting

Act two · The build

Their eight domains, each with a page of its own.

The eight domains, the practices, and the words for each audience were theirs from the start. My job was the website that puts the system to work, and I owned its design end to end. The brief was “Brooks Brothers meets Dr. Seuss”: calm at the front door, playful once you start doing things. So the site is quiet and led by text, with no stock photos, and colour arrives a little at a time as you go deeper. The eight domains sit near the top of the home page for anyone who knows what they want, with a guided start for everyone else. Every research claim carries a citation you can open.

Screenshot of the Mental Hygiene homepage with the site name in a serif face, a dictionary definition of hygiene, and the heading for the eight domains below. — Still · The front page

Screenshot of the Mental Hygiene welcome dialog offering three paths, professional, adult, and student, each with a short description. — Still · Pick who you are

Screenshot of the Nature page on Mental Hygiene, with a tab bar of all eight domains, a soft green header, and plain-language guidance on time outdoors. — Still · One habit

the live site

Painted cartoon frame of the tin robot cranking a small cast-iron printing press while the lemon holds up a fresh blank calendar sheet and the glowing lightbulb character jumps for joy with its toothbrush. — **SC.3**The print shop

Act two, continued

One system, three readers, and a plan for the fridge.

The same talk lands differently for a student, an adult, and a professional, and the founder had written for all three. On a first visit the site asks who you are, and a “Viewing as” switch stays in the corner, so a parent can read for themselves and then for their teenager. That choice never leaves the browser. When a visitor is ready, the site builds a printable plan as a PDF that grows to fit whatever they typed. A reading list, a newsletter sign-up with no pop-up, and the QR codes for the slides and handouts round it out.

Act three · The result

The talk ends. The site stays open.

Painted cartoon frame of the lemon holding a steaming teacup in a sunny kitchen, looking contentedly at a calendar on the refrigerator with a third of its squares ticked, while the lightbulb character glows on the counter with its toothbrush. — **SC.4**Int. kitchen, morning

The site went live in January 2026. Now the room has somewhere to go after the talk, and somewhere to come back to. Anyone can read it, pick a habit, and print a plan without handing over an email address. The code belongs to the client, and the site kept growing for months after launch.

From the storyboard

Pencil storyboard rough of the lemon in the front row holding one card while the lightbulb character unpins the board beside an open trunk, a red pencil arrow pointing from the board into the trunk. — SC.1 rough

Pencil storyboard rough of the lemon on a stool sorting papers into the eight cubbyholes, with a red pencil arrow from the basket to the shelf. — SC.2 rough

Cleaner pencil drawing of the tin robot cranking the printing press as the lemon holds up the calendar sheet and the lightbulb character jumps with its toothbrush. — SC.3 tie-down

End credits · The stack

Site: Next.js, React, TypeScript
Interface: Tailwind and shadcn/ui
Printable plan: React PDF, rendered on the server
Audiences: Student, adult, and professional views
Research: Citations that open to the source
Newsletter: beehiiv
Contact: Web3Forms with hCaptcha
Analytics: PostHog and Vercel Analytics
Accounts: None. Preferences stay in the browser

The End?

Not if you want something like this.

Visit Mental Hygiene How I work: Websites and apps