Growth operations · The problem

Growing a DTC brand is hard enough. Doing it on numbers nobody trusts is how good brands stall.

Most DTC brands that come here are past the first rush and into the hard part. Ad costs creep up, stock ties up cash, and nobody can say with confidence which channel to feed and which to starve. Revenue lives in the store, cost lives in the ad platforms, stock lives in a sheet, and margin lives in somebody’s head.

I ran a DTC brand, so I have been on the wrong end of this. The studio joins the sources, agrees the definitions with you, and shows you where the next profitable dollar is. It can then stay on and work the plan with you, month by month, until the brand is growing on purpose.

Pencil storyboard sketch of the worried lemon throwing a hand at three gauges whose needles all disagree, while Till the cash register tugs at his jammed drawer and spills coins. — ACTION: Sales are up, but is the brand making money? Three gauges, three answers.Which number is true?

Pencil storyboard sketch of the lemon with a flashlight tagging pipes that run from a shrugging Till, a horn machine, and a crate scale into a knot circled in red pencil. — ACTION: Trace every number back to its source, and find where the margin leaks.So that is where it tangles.

Pencil storyboard sketch of the lemon tightening the last bolt on a control console with a single dial, while Till holds out a spare bolt for him. — ACTION: One console, wired to the real sources, so you can see what earns.Last bolt.

Painted cartoon cel of the calm lemon giving a thumbs up with his hand on the lever of a finished teal console, while Till leans on it beside him with a drawer full of coins. — ACTION: Spend goes where it pays, and the brand grows on purpose.Steady as she goes.

$4.5k, then $4k+ a month

What you get

Store, ad, and inventory data joined in one place
Written definitions for the numbers you argue about
A findings memo: where margin leaks, and which channels earn their spend
A live dashboard in lmn.bar on your own data, with three months included
A ranked 90-day growth plan, sized by impact and effort
A walkthrough for whoever runs the numbers
Every connection and account in your name, with me added as a helper rather than an owner

The exposure sheet

How a growth operations audit runs, in two weeks.

NO.

WEEK

ACTION

WHAT YOU SEE

YOUR PART

01

WEEKDays 1 to 3

Connect the data

WHAT YOU SEERead-only connections to your store, ad accounts, and inventory. A short list of where the numbers disagree.

YOUR PARTGrant read-only access. Thirty minutes to walk me through how you report today.

02

WEEKDays 4 to 6

Findings memoDecision point

WHAT YOU SEEWhere margin is leaking, which channels earn their spend, and what stock is about to hurt you. Plain language, with the numbers.

YOUR PARTRead it and argue with it. An hour on a call.
keep the memo either way

03

WEEKDays 7 to 9

Live dashboardYou review

WHAT YOU SEEYour data in lmn.bar with the definitions agreed in the memo. Contribution margin that means the same thing on every screen.

YOUR PARTCheck three numbers you know by heart against it.

04

WEEKDay 10

The plan, and the handover

WHAT YOU SEEA ranked 90-day growth plan and a walkthrough, with every connection sitting in an account of your own. You can run it yourself, or keep me on to work through the list.

YOUR PARTDecide who owns the list.

↑ you see real work at every step, not only at the end

The price

The audit is a fixed $4.5k and includes three months of lmn.bar. If it does not find its own fee in leaking margin, the memo will say so plainly. Work after that is month to month, from $4k, and you may stop whenever the list is done. Half to begin, half at handover.

NO.

STEP

ACTION

WHAT IT COVERS

PRICE

01

STEPFirst step

Audit with live dashboard

WHAT IT COVERSFixed price. Includes three months of lmn.bar.

PRICE$4.5k2 weeks

02

STEPMonthly